immersive projection environments
I've recently authored a multi-page blog post, to address some of the issues involved with the all-important subject of fulldome show pricing
It's the very essence of our business, and at Loch Ness Productions, we live and breathe these things every day. Tackling a subject like this can be sensitive, but I think it's worthwhile, for both customers and potential customers, to learn as much they can about the subject.
I encourage you to visit the Loch Ness Productions Blog:
to read the whole thing. Here's the executive summary:
On the first page, I give an overview of where we're coming from -- we are show producers, of course, but we are also distributors. And we are not hardware vendors, so we can't use some of the same business models and sales methods they do.
On Page 2, I look at who produces fulldome shows, and how producers pay for their productions.
That will lead into Page 3: how -- and how much -- they (and we) charge for licenses. For many years in the biz, there have been various assumptions made about the marketplace for shows -- and I've found the logic behind those assumptions ranges from questionable at best, to downright flawed.
Then on Page 4, I counter these squishy pricing models with our method, and how I think it's better, simpler, and fairer to the customer, producer, and the industry as a whole.
On Page 5, I talk about how some producers, while agreeing that our method might be better, still insist we use the old illogical models -- and even want to keep us from publishing their prices. You may find some of the arguments they've presented to us over the years to be illuminative, if not gratifying.
Finally, I talk on Page 6 about license terms and their varying lengths, how they came to be, and whether or not they're even logical.
I hope you find the reading material to be thought-provoking, and inspiring to provide comments, on the blog, or here.